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StatusScoreExperimentDescriptionHypothesisOwnerCategoryImpactConfidenceEaseDate StartedDate EndedResult
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✔️Complete28Post-video call-to-actionAdd a CTA at the end of videos to have viewers sign up for Sendspark (free users only)If we have a post-video CTA to sign up for Sendspark, then more end users will create Sendspark accounts🌀BrandonReferral10108Aug 14Sep 11Failure - we did not get any new signups from this in nearly 1 month of testing, and this bothered our free users
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✔️Complete25Exit intent modalWhen someone moves their cursor to close out of the Sendspark website, we can show a popup that asks for their email addressIf we implement an Exit Intent Modal, then we will increase our website conversion rate✨BethanyAcquisition8710Jul 22Jul 27Success! We were able to increase website session -> contact conversion rate from under 2% to closer to 4%.
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✔️Complete23Downloadable VideosLet users download their videos (paid feature only)If we let paid users download videos, then more people will upgrade to Pro to download their videos🌀BrandonRevenue5108Jul 30Aug 3Success, people have already upgraded to download videos (especially for Request Video use case)
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✔️Complete25Videos emails for new usersSend video emails to new users who haven't activated videos yet, showing them how to get startedIf we send drip emails, then we will be able to increase activation events. Currently, only 21% of users who sign up record a video, and then only 51% get their video played by an external viewer✨BethanyActivation8710Aug 31Oct 1Success! We increased new user activation rates from ~20% to ~40% with video emails
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👩‍🔬Testing now25Email sending platform blog posts Write blog posts on how to embed videos in different platforms (Hubspot, Intercom, Constant Contact, etc.)If we write about sending emails through ESPs, then we will attract more users looking to send videos through ESPs✨BethanyAcquisition8710Aug 28Link to new website visitors by referring domain in Hubspot -
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👩‍🔬Testing now25Template Video LibraryShare examples for how new users can use Sendspark to spark inspirationIf we should users how they can use Sendspark, then they will activate more & make more videos (current sign up --> record video rate is only 21%) ✨BethanyActivation1087Oct 14Track results: https://analytics.amplitude.com/sendspark/chart/gdfnutn/edit/dbfm73e
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🦄In design / dev23Recording error message for new tabs & web storeNotify users that they can't record when they try to on the webstore or empty tabIf we provide an error message, then people can try to record again from a new tab where Sendspark will work🌀BrandonActivation7106
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🦺Backlog24Email people who have not logged in recentlySend email notifications to bring users back into the applicationIf we send email notifications to people who have not logged in in awhile, then we might be able to bring them back to the app✨BethanyRevenue7710
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🦺Backlog24Embed calendar below videoLet users embed calendars directly below videos, so viewers can schedule meetings with them without opening a new page on Calendly / Hubspot MeetingsIf we support embedding calendars below videos on paid plans, then users will upgrade their plans🌀BrandonRevenue888
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