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1 | Status | Score | Experiment | Description | Hypothesis | Owner | Category | Impact | Confidence | Ease | Date Started | Date Ended | Result |
2 | ✔️Complete | 28 | Post-video call-to-action | Add a CTA at the end of videos to have viewers sign up for Sendspark (free users only) | If we have a post-video CTA to sign up for Sendspark, then more end users will create Sendspark accounts | 🌀Brandon | Referral | 10 | 10 | 8 | Aug 14 | Sep 11 | Failure - we did not get any new signups from this in nearly 1 month of testing, and this bothered our free users |
3 | ✔️Complete | 25 | Exit intent modal | When someone moves their cursor to close out of the Sendspark website, we can show a popup that asks for their email address | If we implement an Exit Intent Modal, then we will increase our website conversion rate | ✨Bethany | Acquisition | 8 | 7 | 10 | Jul 22 | Jul 27 | Success! We were able to increase website session -> contact conversion rate from under 2% to closer to 4%. |
4 | ✔️Complete | 23 | Downloadable Videos | Let users download their videos (paid feature only) | If we let paid users download videos, then more people will upgrade to Pro to download their videos | 🌀Brandon | Revenue | 5 | 10 | 8 | Jul 30 | Aug 3 | Success, people have already upgraded to download videos (especially for Request Video use case) |
5 | ✔️Complete | 25 | Videos emails for new users | Send video emails to new users who haven't activated videos yet, showing them how to get started | If we send drip emails, then we will be able to increase activation events. Currently, only 21% of users who sign up record a video, and then only 51% get their video played by an external viewer | ✨Bethany | Activation | 8 | 7 | 10 | Aug 31 | Oct 1 | Success! We increased new user activation rates from ~20% to ~40% with video emails |
6 | 👩🔬Testing now | 25 | Email sending platform blog posts | Write blog posts on how to embed videos in different platforms (Hubspot, Intercom, Constant Contact, etc.) | If we write about sending emails through ESPs, then we will attract more users looking to send videos through ESPs | ✨Bethany | Acquisition | 8 | 7 | 10 | Aug 28 | Link to new website visitors by referring domain in Hubspot - | |
7 | 👩🔬Testing now | 25 | Template Video Library | Share examples for how new users can use Sendspark to spark inspiration | If we should users how they can use Sendspark, then they will activate more & make more videos (current sign up --> record video rate is only 21%) | ✨Bethany | Activation | 10 | 8 | 7 | Oct 14 | Track results: https://analytics.amplitude.com/sendspark/chart/gdfnutn/edit/dbfm73e | |
8 | 🦄In design / dev | 23 | Recording error message for new tabs & web store | Notify users that they can't record when they try to on the webstore or empty tab | If we provide an error message, then people can try to record again from a new tab where Sendspark will work | 🌀Brandon | Activation | 7 | 10 | 6 | |||
9 | 🦺Backlog | 24 | Email people who have not logged in recently | Send email notifications to bring users back into the application | If we send email notifications to people who have not logged in in awhile, then we might be able to bring them back to the app | ✨Bethany | Revenue | 7 | 7 | 10 | |||
10 | 🦺Backlog | 24 | Embed calendar below video | Let users embed calendars directly below videos, so viewers can schedule meetings with them without opening a new page on Calendly / Hubspot Meetings | If we support embedding calendars below videos on paid plans, then users will upgrade their plans | 🌀Brandon | Revenue | 8 | 8 | 8 | |||
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